Insights

13 Reasons why you need to start using HubSpot right away

As your prospects visit your landing page, you need to align your content with their interests by implementing inbound marketing. Have you ever thought about how to offer the best experience to your customers? You require more leads and win sales, but how do you plan on achieving that?

In an evolving market that is overrun with inbound software, more businesses are favoring the HubSpot CRM platform. Selecting HubSpot for marketing increases your chances of getting traction.

If this introduction about HubSpot cloud-based CRM system has not piqued your interest, keep reading. We have compiled a list of reasons why you need to start using HubSpot right away.

Let’s dive into it.

HubSpot platform is the leader in inbound marketing, sales, customer service and other business operations. It is a cloud-based CRM system that handles your customer data and helps you with valuable insights for your business.

Here are 13 reasons why your organization needs to start using HubSpot right away!

Top 13 Reasons To Use HubSpot

The Best Inbound Platform

Right from revenue tracking to governing the marketing strategies and effort, HubSpot is the best platform. It is the best inbound marketing platform in the market. HubSpot aligns the marketing, sales, and service strategies to ensure that the organization attracts new prospects and customers while consistently delivering results to the existing clients.

Powerful Customer Ticketing System

The more customers your business has, the more customer support you would need. HubSpot’s customer ticketing system manages all your customer-side issues. The help-desk and ticketing software is easy to use and is free to access. With the ticketing system, you can track all your customer queries and the progress after resolving their issues.

Link Your Entire Sales Environment

With HubSpot, your sales team can access all the contact data stored in HubSpot’s CRM tool. Your sales reps can easily access the information they need to identify when a customer is ready to make a purchase. With all the customer-centric data, your sales team can up-sell and cross-sell even more opportunities.

This CRM tool enables your sales reps to offer a smooth customer journey down the sales funnel. The insights such as customer profiles, what pages they have viewed, help your team to push your prospects to the finish line. This leads to successful sales.

Customize Your Dashboards

HubSpot lets you customize your analytics dashboards for streamlined operations. You can create multiple dashboards so your team members can focus on the metrics and KPIs that are relevant to them.

Data Collection & Automatic Tracking

With HubSpot, you never have to worry about tracking anything manually. You can get tons of insights when visitors perform either of these:

• Enter their information on your landing page
• Visit your page regularly
• Visit your page from their mobile devices
• Access the information through your social media posts or marketing emails
• Make a purchase
• Refer their friends to your business page

All this data is automatically stored on the platform.

Marketing Software Integration

Apart from the CRM platform, HubSpot offers a plethora of tools including CMS, marketing, and customer support.

HubSpot also supports and synchronizes with other software including:

• Google Calendar
• Gmail
• WordPress
• Shopify
• Salesforce
• Slack
• Zoho
• PayPal
• Drupal
• Mailchimp

Import Your Existing Contacts

HubSpot’s Customer Relationship Management platform makes it easy for you to import all your contacts with a couple of clicks. You can also create customized properties that align with your business setup. This feature keeps your new database updated and automatically deletes the duplicate email addresses or aliases, data of your prospects, and company data.

Contact Segmentation

Tailoring the content to specific circumstances is the best way to communicate with your customers or prospects.

These are some elements that are beneficial for your business:

• How you can address their pain points
• Offer satisfactory solutions to their queries
• Knowing why your products are better in the market

Using the same token, your existing customers can benefit from re-engagement, which allows you to offer follow-up content regarding the purchases they have already made.

With HubSpot Contact Segmentation, you can categorize all your contacts so you can personalize your communications for different contacts. This aligns with their preferred style of communication to let you reach out to them in a more convenient manner.

Create & Customize Your Workflows

The workflows tool of the CRM platform automates marketing, sales and customer service operations. You need to fill out one of the existing templates and can perform these processes:

• Notify your sales reps to reach out to new leads
• Welcome a new customer onboard
• Schedule a meeting with a prospect

The platform automatically deploys the right tasks to the right user upon certain enrolment triggers.

Stay On Track

Project management is diverse and many a time, it requires staying updated with a lot of information. Your project managers should have the ability to stay focused on several things at the same time. This is quite a hassle. HubSpot’s CRM tool provides you with task management utilities that prioritize the tasks and operations in order. Your project managers can manage your project delivery dates, categorize the tasks and evaluate the entire project operation as a whole.

Collaborate Your Sales & Marketing

Marketing and sales are two different departments bounded by a symbiotic relationship. The HubSpot’s CRM makes it really easy for your marketers and sales reps to work together and get a complete view of your contacts’ data and history with your business.

Your employees can also provide feedback and leave notes for each other. People can also tag other members to ensure that they stay updated.

Level Up your Social Presence

With tons of time-saving tools, you can prioritize your social interactions and take your online presence to a whole new level. HubSpot allows you to publish your content directly from Facebook, Google+, Twitter, LinkedIn, and Instagram. It lets you quickly share the new content as soon as it is published.

HubSpot’s suite of social media ensures that you never let any important social interaction slip under your radar. The social dashboards let you engage with your followers, prospects and customers. With the social media tool, you can also measure the traction of your strategies and efforts. Supervise the individual social media posts, trigger email alerts when a prospect mentions your business, and a lot more.

Automate The Repetitive Tasks

Specific client communications demand attention from particular team members. A very similar case would be addressing complex problems. Other issues are repetitive and time-consuming. HubSpot generally logs all the customer interactions and handles the data entry as well. You can also pre-set HubSpot’s CRM to deploy automatic communications based on specific user behaviour.

Conclusion

As you have seen how HubSpot handles contact management, lead nurturing, marketing, sales, and other business operations. With the right HubSpot Partner Enterprise, you will have the upper edge in the market.

Our dedicated HubSpot developers have been assisting several businesses across the globe to make the most out of this powerful CRM platform. Contact us now and start using HubSpot right away!