Simply picking the perfect content management system is not enough to publish content anymore. With technologies evolving, CMS has also evolved and can now handle multi-lingual content, product information, customer data, and digital content across different channels. The usual CMS struggles with user demands and efficiency issues, which is why Pimcore CMS is the perfect solution.
This Pimcore CMS guide will cover the best Pimcore features and why it is suitable for businesses. We will also mention the areas where it has the most impact. If you are looking to implement Pimcore CMS services for your business, this blog answers all your questions about it.
Pimcore is an open-source software that manages user data and experiences, making it a highly considerable CMS alternative in the market. Due to the scalable features and capabilities, Pimcore is trusted by 118,000 companies worldwide.
Product Information Management or PIM system is a part of Pimcore, which is suitable for medium to large enterprises managing huge amounts of data. CMS is a part of Pimcore, too, which does more than just manage content.
A simple monolithic CMS is unable to cut it when it comes to user demands. This is why Pimcore is a DXP (Digital Experience Platform) that can manage orders, marketing campaigns, real-time analytics, and many other features. The differences between a traditional CMS and DXP are mentioned below:
| Feature | CMS | DXP |
|---|---|---|
| Purpose | Manages website content | Delivers personalized multi-channel experiences |
| Personalization | Limited/basic | Advanced, contextual, dynamic |
| Integrations | Few, mostly for content | Extensive (CRM, analytics, marketing, commerce) |
| Analytics | Basic | Advanced, journey-based |
| Scalability | For simple sites | For complex and scalable websites |
Read More: Optimising Digital Experiences with Pimcore and Adobe Experience Manager
| Pimcore Product | Feature | Benefit |
|---|---|---|
| Product Information Management (PIM) | Centralized product data | Ensures consistent, error-free data across all channels. |
| Master Data Management (MDM) | Single source of truth for all data types | Boosts data accuracy and trust across systems. |
| E-Commerce Framework | Unit-based and composable framework | Allows building scalable and personalized online stores. |
| Digital Experience Platform (DXP) | Unified multi-channel content publishing | Increases user engagement across web, mobile, and print. |
| Digital Asset Management (DAM) | Centralizes media assets | Simplifies locating and distributing assets everywhere. |
| Customer Data Platform (CDM) | Centralizes customer profiles | Improves real-time and data-based personalizations. |
Besides managing content, the Pimcore content management system also handles data and customer experiences on the platform. Let us see how the features it provides help businesses simplify their management processes.
Pimcore is made accessible to all and is easy to use due to the simplification of its content editing capabilities. Both technical and non-technical users can benefit from its WYSIWYG (What You See Is What You Get) feature.
This feature allows users to view content edits in real time, providing a clear picture of what their final layout would look like. Users can easily enter text or drag-and-drop data objects to use this feature efficiently.
By clicking on the yellow light bulb icon in the upper left corner, Pimcore helps users separate the parts that they can edit and the ones that need technical know-hows.
Pimcore CMS provides multilingual support to its users, which is a benefit for the enterprise CMS platform, allowing them to create content in any supported language while working in their native language.
During page editing, we can open a translated version of the same page in any of the supported languages provided. If you are adding products to your Pimcore CMS, it is visible that you can add content in different languages.
Since consumers also browse multiple channels like dedicated marketplaces, online stores, and social media to find the best deal, it is important for businesses to capitalize on these fronts.
Pimcore’s headless CMS allows content to be delivered to any channel, like mobile, e-commerce, social, IoT, or print. The multichannel publishing model helps store owners provide a consistent shopping experience.
Businesses must offer personalized experiences to their customers for consistent sales. They can also target customers with real-time behavioral targeting. This means you need to personalize their feed with recommendations that align with their buying behavior.
Combining Pimcore CMS with Customer Data Platform will get you more engagement from your customers. This helps in build customer segmentation, marketing automation, and audience-based targeting to allow data-based decisions to take place.
Pimcore CMS’s Digital Asset Management (DAM) feature helps manage any kind or size of media file in the system in a centralized repository.
Businesses use DAM to enhance their brand consistency, eliminate unnecessary efforts, organize media files, and save time in their projects. Some features that an enterprise-level DAM platform includes are:
These features will help you build multiple digital solutions like B2B websites, B2C websites, marketplaces, e-commerce solutions, social media, and catalog management solutions, which makes Pimcore for developers the go-to platform for digital asset handling.
The PIM feature of Pimcore provides users access to a large yet friendly administration panel. This panel can manage all the product data down to every individual record. It simplifies searching for records and filtering of information that helps in workflow efficiency.
Teams and members work on building a unified product information center. The advanced permission access mechanism allows specific employees to access the data they need to work with. Groups and members can only access those fields, data, and bookmarks that are necessary for them.
Data syndication is making certain selected information available from a set of data collected from different sources. Pimcore’s PIM system collects data from integrated channels like ERP or supplier systems to showcase in a centralized manner.
Additional data is directly input into the PIM administration panel. Users can easily share only the referred sources, such as co-workers, business partners, and other entities. This simplifies data transmission, which, before, was done through e-mails or external services with a risk.
Data syndication gradually improved data security and control for whoever it is shared with and however it is shared. Pimcore provides this service with REST APIs, Native APIs, and exporting data in XML, CSV, JSON, and PDF formats.
Since the majority of businesses have combined both content and commerce in their strategies, Pimcore CMS allows users to integrate an e-commerce framework that bridges the gap between content and commerce.
You can use Pimcore’s e-commerce framework as your brand’s go-to website, and you can also integrate any third-party e-commerce frameworks like Shopify or Magento Commerce.
Now that you understand what Pimcore CMS has to offer, it is also important to know the kind of service to go for that is suitable for your business. After all, you need to make sure that the services you hire do not overexceed your budget or time.
DRC Systems is one of the leading IT services providers with effective Pimcore development services for your business. We provide solutions like e-commerce, mobile apps, PIM integration, MDM, and DAM management development.
Since Pimcore is an open-source software, it is free of cost. However, it also has other packages ranging from $9.99 to $39.99 per year.
Pimcore CMS is usually utilized by people from industries like retail, e-commerce, manufacturing, telecom, technology, hospitality, food, agencies, and enterprises.
Pimcore helps brands with customer profiling, data collection, and behavioral targeting with built-in analytics and business intelligence. The technology offers detailed insights into customers’ interests and preferences about products. It helps companies promote relevant products to the right customers.
Pimcore personalizes user experiences, smooths multichannel experiences, improves performance and speed, provides rich and accurate product content, and improves search and navigation for a better user experience.
To use Pimcore for your business effectively, start by incorporating PIM, DAM, and MDM modules based on your data management needs.
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